Mmmmm… The aroma of roast coffee, it’s got to be up there with the fragrant pong of freshly cut grass and just-baked bread. While the smell certainly appeals it’s the distinctive coffee taste that puts the pep in your step. So, how do you like yours? Are you a fan of the light roast? A devotee of the medium roast? An aficionado of the of the dark roast? Whichever way you take it, we are guessing your day just wouldn’t be the same without your favorite cup of Joe.
The Roast with The Most.
Roasting provides coffee with its unique flavor and smell. The beans are roasted, cooled and left to rest and hey presto! We have the familiar brown beans that are craved by many and enjoyed daily. The roasting type depends on the process, let’s check out what’s on offer:
Looking for something mild, with a fruity aroma? Then you’ve come to the right place. Light roasts are (as the name suggests) roasted for a comparatively short time and are light brown in color. Lighter roasts are quite dry - you will find a distinct lack of oil on the surface of these beans, they aren’t roasted for long enough for any oil to muscle its way through. Light roasts also have higher levels of acidity and the flavor harks back to the actual origins of the bean itself, rather than being altered by the roasting process. So, you could pick up hints of zingy lemon or a rich buttery tang as you sip your blend.
The medium brown beans have more oil on the surface than the light roast and are obviously a darker shade of brown. Sweeter in taste, the medium roast is favored by many (especially those who live in the U.K) and the beans sit happily balanced between being acidic and bitter. This makes for a balanced flavor, and although the roasting process will alter the taste you should still be able to pick out shades of an earthy or citrus taste (depending on the origins of the bean).
Need a kickstart? Head for the oily and black dark roast. It leans heavily towards bitterness, a taste that is brought about by the roasting process. As coffee roasts darken, the original flavor of the bean is replaced by the strong flavor instilled during roasting. You won’t pick up on any fruity or floral notes with this robust roast – it’s all about the bold roast flavor. The dark roast is favored in European countries and conjures up images of pavement cafes where fashionista Parisians sip from their delicate cups and watch the world go by. We must also show our appreciation to the dark roast for providing us with the Espresso, how on earth could we get through a dreary or testing day without a shot of this top-notch energy provider?
Enjoy Your Brew It’s Good for You!
Whatever wake up and shake up roast you prefer you can be comforted by the fact that coffee is your friend. It doesn’t just keep you awake, it brightens your day, enlivens your mind and gives you a kick up the butt to get you moving. Coffee is a great stimulant and it’s good to know that the roasting process does not affect the level of caffeine in your wake-me-up brew. Light, medium and dark roasts all have around the same amount of caffeine. So, feel free to love your coffee, safe in the knowledge that it’s good for you. In the words of Jerry Seinfeld:
“We want to do a lot of stuff; we're not in great shape. We didn't get a good night's sleep. We're a little depressed. Coffee solves all these problems in one delightful little cup.”
We hope you enjoyed this brief guide to light roasts vs medium roasts vs dark roasts. We would love to hear from you, get in touch and tell us about your favorite roast and how coffee brightens your day.